151 Amazing Social Media Statistics You Should Know in 2017

Written by Jimit Bagadiya | Jan 3, 2017 5:27:10 AM

With Social Media marketing you can create an impact on your customers, investors, employees, etc. with lots of creativity. To enhance this creativity you need a well-done research and stats to follow.
It takes a lot of social media stats to understand the online consumer behavior with 3.5 billion active worldwide and 1 million active websites.

Here we have compiled a list of 7 most used social networking sites- Facebook, Twitter, LinkedIn, Instagram, Google+, Pinterest and Snapchat’s amazing statistics you need to know starting this fresh, new year- 2017!

Over 2.5 billion people have social media accounts

Tweet

Facts About Facebook

Facebook represents a huge potential market, but it is becoming increasingly difficult to stand out from the crowd. Have a look at the bumper list of Facebook statistics that stand out from the crowd.

Facebook stats say- "54%" of the Facebook users access the platform through mobile.

• 79% of Internet users use Facebook tweet
• There are around 1.79 billion monthly active users. tweet
• Around 1.18 billion are daily active users. tweet
• 1.09 billion mobile daily active users. tweet
• Approximately 84.9% of the daily active users are outside the US and Canada. tweet
• By 2018, Facebook will have an estimated 169.2 million users in the US. tweet
• 1.13 trillion likes have been pressed since the feature was updated. tweet
• Video streaming site- Youtube ranked third with 81.65 million Facebook fans. tweet
• Facebook has 15,724 employees. tweet
• 54% of the Facebook users only access the platform through mobile. tweet
• 83% of parents on Facebook are friends with their children. tweet
• Facebook adds around 5,00,000 users everyday with, 6 new profiles
  every second. tweet
• Facebook now sees 100 million hours of daily video watch time. tweet
• Users generate 4 million likes every minute.tweet
• There are estimated 81 million fake Facebook profiles.tweet
• More than 250 billion photos have been uploaded to Facebook.tweet
• There are 50 million active small business pages.tweet
• 79% of Facebook advertising revenue comes from mobile ads.tweet
• Age 25 to 34, at 29.7% of users, is the most common age demographic.tweet
• Facebook users are 76% female (of 100% females) and
  66% male (of 100% males).tweet
• 510 comments, 2,93,000 statuses and 1,36,000 photos are posted
  every 60 seconds.tweet
• The most liked page on Facebook is Facebook for Every Phone with
  501,146,829 total page likes.tweet
• Ad prices on Facebook have been increased by 247%.tweet

Twitter Facts

Ever since the first tweet was sent, Twitter has been clocking up some interesting numbers. Here’s a bumper list of Facts About Twitter to know better about it.

93% of organizations majorly use Twitter for marketing

• 24% of Internet users use Twitter.tweet
• 82% of monthly active users accesses Twitter via mobile device. tweet
• Twitter has about 317 million monthly active users. tweet
• 100 million Twitter users login everyday. tweet
• Twitter users send 6000 tweets per second. tweet
• 500 million tweets are sent per day. tweet
• 84% of the world’s heads of state are active Twitter users. tweet
• Mostly 50% of the active Twitter users follow companies/brands. tweet
• 40% of Twitter users learn about products & services via Twitter. tweet
• 58% of the top brands have over 1,00,000 twitter followers. tweet
• 77% of the twitter users feel more positive about a brand
  when their tweet is replied at. tweet
• 93% of organizations majorly use Twitter for marketing. tweet
• 47% of marketers use Twitter as the most favored channel for customer engagement. tweet
• 18% of social marketers regularly use Twitter ads. tweet
• 63.5% marketers voted Twitter as one of the best platforms for ROI.tweet
• 67 million twitter users are from U.S tweet
• Around 10 million active twitter users in China (though Twitter is blocked there).tweet
• Katy Perry has the most followers on Twitter with 94.65 million followers.tweet
• 86% of Twitter’s ad revenue comes from mobile.tweet
• 90% of video views on twitter occur on a mobile device.tweet
• A surprising 53% of Twitter users never post any updates.tweet
• Twitter now supports more than 35 languages.tweet
• Twitter has roughly 3600 employees where 50% are said to be engineers.tweet
• An average tweet with an image receives 211 engagements while without an image receives
  only 31 engagements.tweet
• If twitter were a country, it’d be the 12th largest in the world.tweet

LinkedIn Statistics

LinkedIn being a professional network completely, used for networking, looking up for jobs, research work and more. Here’s an interesting list of LinkedIn Stats you would like to know about!

25 million LinkedIn profiles are viewed everyday

• 29% of the internet users use LinkedIn.tweet
• More than 467 million registered users on the platform.tweet
• LinkedIn has 106 million monthly active users.tweet
• 41% of users visit LinkedIn via mobile.tweet
• There are around 42 million unique mobile visitors per month.tweet
• 2 new professional accounts are created every second.tweet
• There are over 133 million users in the U.S. alone.tweet
• 40% of users check LinkedIn daily.tweet
• Males make up 56% of LinkedIn’s user base while women the other 44%.tweet
• Uploading a professional LinkedIn photo gets you 21x more profile views and
  36x more messages.tweet
• 94% of B2Bs’ use LinkedIn for content marketing.tweet
• 67% of digital marketers list LinkedIn as a commonly used platform.tweet
• There are around 40 million student and graduate profiles on the platform.tweet
• 67% of LinkedIn users describe themselves as “junkies”.tweet
• 25 million LinkedIn profiles are viewed everyday.tweet
• 13% of the millennials(age group 15- 34) use LinkedIn.tweet
• 41% of millionaires use LinkedIn.tweet
• The average CEO has 930 connections.tweet
• There are 19.7 million Slideshares uploaded to LinkedIn.tweet
• IT & Services is the most represented industry on LinkedIn.tweet
• It is currently available in 20 different languages.tweet
• In total, there have been 1 billion endorsements on LinkedIn.tweet
• Users conduct 1 billion searches per day.tweet
• Microsoft paid $26.2 billion to buy LinkedIn.tweet

Instagram Stats

Instagram has quickly gone from a trendy iOS-only app to a massive social network for android and whole web presence. Here's a bumper list of Instagram statistics to look upon.

90% of the registered number of Instagram users are under 35 years old

• 32% of internet users use Instagram.tweet
• There are around 500 million monthly active users.tweet
• Instagram users have shared about 40 billion photos to date.tweet
• 80% of the Instagram users come from outside of the U.S tweet
• 95 million photos and videos are posted to Instagram every day.tweet
• More than 60% of the instgrammers log in daily, making the Instagram population
  the most engaging platform after Facebook.tweet
• There are 4.2 billion likes daily on Instagram.tweet
• Male users are 51% while females are 49% of Instagram.tweet
• The average Instagram accounts grows by 16% per month.tweet
• The average Instagram user spends 25 minutes per day on the platform.tweet
• 14 of the top brands post more than 50 times a month.tweet
• 24% of influencers voted Instagram to be the best platform for influencer marketing.tweet
• 53% of users follow their favorite brands on Instagram.tweet
• 34% of U.S. marketers plan to spend advertising dollars on Instagram.tweet
• Posts with hashtags and location tags perform the best in terms of
  users engagement.tweet
• Posts with at least 1 hashtag gains12.6% more engagement.tweet
• Whilst videos might be hot, 91% of Instagram posts are still photos.tweet
• 8% of Instagram profiles are thought to be fake.tweet
• Instagram is pretty young- 90% of the registered users are under 35 years old.tweet
• 30% of the Instagram profiles are inactive (with no usage for over 3 months).tweet
• 53% of Instagram users log in on a tablet and 47% from a phone.tweet
• The most used hashtag used for over 800 million times is #love.tweet
• 50% of all Instagram comments come within 10 hours of posting the image.tweet
• 49% of users log in at least twice per day.tweet
• Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest and 84 times higher than Twitter.tweet

Google+ Statistics

Google+ was launched in June 2011. Look forward to these bunch of Google+ statistics to know more about Google+.

49% of the digital marketers use Google+

• There are 540 million active users on the platform.tweet
• 62% of Google+ users are B2B marketers.tweet
• 22% of online adults use Google+ more than once a month.tweet
• 87% of the top 100 brands have a Google+ account and 50% of them actively
  post every month.tweet
• 49% of the digital marketers use Google+.tweet
• Brand adoption on Google+ has grown by 10%.tweet

Pinterest Statistics

It took a while for Pinterest to gain the users, but it got its attention, it has not stopped since then. Know these amazing bumper Pinterest statistics and learn more about it.

Pinterest Analytics say- "1/3rd" of Pinterest users choose Pinterest over Google search

• 31% of the internet users use Pinterest.tweet
• There are about 100 million monthly active users on the platform.tweet
• The average number of monthly searches on Pinterest is 2 billion.tweet
• 75 billion Pinterest pins have been created and 1.5 billion boards.tweet
• Women use Pinterest at much higher rate than men.tweet
• 55% of Pinterest users use the platform for finding and shopping for products.tweet
• The average time spent on Pinterest per day is 21 minutes.tweet
• Pinterest has over 50 million Pinned items for sale.tweet
• 76% of top brands and 40% of digital marketers use Pinterest.tweet
• 31.6% of the consumers will look to Pinterest for holiday
  shopping ideas inspiration.tweet
• The average pin is Repinned 11 times.tweet
• More than 1/3rd of Pinterest users choose Pinterest over Google search.tweet
• 75% of the Pinterest usage takes place on phones & tablets.tweet
• More than 14 million articles are pinned daily.tweet
• Pinterest is home to 1.4 billion wedding idea pins.tweet
• 67% of the Pinterest users are millennials.tweet
• Almost 73% of active pinners and 89% of daily pinners have bought something new
  they discovered on Pinterest.tweet
• 5% of pinners make a Pinterest- inspired purchase at least once a month.tweet
• The site serves more than 1.5 trillion recommendations annually.tweet
• 2/3rd of all the Pins are from a business website.tweet
• A solid 65% of Pins lead to product sites like Etsy, Amazon and eBay.tweet
• 93% of Pinners use Pinterest to plan or make purchases.tweet
• The average amount per order that drives from Pinterest traffic is between $140 to $180.tweet
• Over 50% of the women in U.S. are on Pinterest.tweet
• 90% of users on Pinterest want to purchase.tweet

Facts About Snapchat

Snapchat has certainly enjoyed a relatively fast rise in the digital world compared to other social media networks. Learn more about Snapchat with these amazing statistics listed down.

Around 400 million Snapchat stories are created per day

• There are 200 million active monthly Snapchat users.tweet
• 150 million users are active daily on Snapchat.tweet
• Snapchat is the second most used platform after Facebook.tweet
• Just about 60% of the Millennials(13-24)in U.S. use Snapchat.tweet
• Snapchat has seen over 300% increase in usage over the past 3 years.tweet
• Snapchat has more users than Twitter, Pinterest & LinkedIn.tweet
• Around 400 million Snapchat stories are created per day.tweet
• Snapchat user stories fuel 10 billion daily video views.tweet
• 60% of Snapchat’s daily users contribute content to the platform.tweet
• Snapchat’s daily video views have increased 400% year over year.tweet
• More than 20,000 photos are shared every second.tweet
• 65% of Snapchat users upload their own photos daily.tweet
• 70% of Snapchat users are female.tweet
• A user spends 25 minutes per day on an average on Snapchat.tweet
• Snapchat reaches 11% of the digital users in the U.Stweet
• Snapchat ads are seen, 5,00,000 to 1 million times per day.tweet
• 34% of the digital population likes Snapchat because stories/photos disappear.tweet
• 30% like Snapchat because parents don’t use it.tweet
• 21% of Buzzfeed’s monthly traffic comes from Snapchat.tweet
• It would take you 10 years to view all the photos shared on Snapchat in the last hour.tweet

Now it’s your turn!
Are there any statistics you felt really astonished knowing them? We would love to know!
Feel free to comment below, your thoughts and experience.

Read more: https://www.socialpilot.co/blog/151-amazing-social-media-statistics-know-2017?hs_amp=true